It's 2025 and Whataburger is giving iconic. Back in 1950, Harmon Dobson flipped the first five-inch Whataburger in Corpus Christi, and the world's been better (and tastier) ever since. Fast forward 75 years, and your fave orange-and-white burger fam is throwing a major diamond anniversary bash. The mood? Pure nostalgia, featuring the comeback of legendary menu items that still live rent-free in our heads. First up on the Legends Menu: the Monterey Melt and the Chicken Fajita Taco. But wait - plot twist.
They are bringing you brand new bangers too - enter the Mexican Hot Chocolate Coffee and Mexican Hot Chocolate Shake, here to level up your drink game. And we're just getting started with this celebration. Expect massive surprises for our Rewards program members on the Whataburger app, sizzling merch collaborations (howdy, Wrangler), more WhataVault menu items, epic food promos to fuel your cravings, and a live in-person experience so extra we can't spill the details just yet.
"We love keeping things fresh at Whataburger, but sometimes the best way to celebrate is by serving up the classics," said Whataburger President & CEO Debbie Stroud. "Our 75th anniversary is all about honoring three-quarters of a century of flavor and, more importantly, celebrating our amazing Fans who've been with us every step of the way. From bringing back some of the most requested menu items to launching brand-new creations, rolling out special promotions, exclusive rewards, and exciting prizes, we're going all in for the people who love Whataburger. This year is about giving back to the folks who've supported us through the years -- whether you've been a loyal Fan since 1950 or just discovered us. It's our way of saying a big, heartfelt 'thank you' for 75 years of love, loyalty, and late-night drive-thrus. And trust me, the best is yet to come."
Starting Tuesday, January 7, we're kicking off our 75th anniversary celebrations with major main character energy. You begged for it on Reddit, slid into our DMs on Insta, and flooded the timeline with throwback pics of this melty icon. Well, the people spoke, and we listened -- the Monterey Melt is back, baby. Picture this: two juicy, 100% beef patties absolutely dripping in melty Monterey Jack and American cheeses, topped with grilled onions and peppers, and finished off with our signature Jalapeño Ranch. It's spicy, it's meaty, it's straight-up melty perfection. Last seen in 2022, this legend is ready to reclaim its spot in your burger-loving hearts -- and your feeds. Don't miss it.
Say hola to your new obsessions: Mexican Hot Chocolate Coffee and Mexican Hot Chocolate Shake. These aren't just drinks -- they're a whole vibe. The coffee is the ultimate morning glow-up: warm, rich, and chocolatey with just enough cinnamon spice to wake you up and choose chaos (the good kind). And the shake? Pure dessert energy. It's icy, creamy, and serving cinnamon-sugar magic that's perfect for cooling down after a long day of being awesome. Whether you're team "coffee for life" or "shake it up," these newbies are here to make your taste buds do a happy dance.