Elf the Musical, which returned to Broadway last month for a limited run, grossed $2,230,419 across eight performances for the week ending December 22, breaking the house record at the Marquis Theatre to highlight the pre-holiday box office frame.
The revival, which stars Mean Girls Tony nominee Grey Hanson as Buddy the Elf and Sean Astin as Santa, beat its previous week's gross of $2,033,784 and grew to 98% capacity at the massive Marquis. The show was fourth overall in box office for the week behind only the usual suspects Wicked (a frame-leading $3,024,095 at the Gershwin), The Lion King ($2,897,476 at the Minskoff) and Hamilton ($2,491,550 at the Richard Rodgers), all of which also saw week-over-week gains.
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Based on the now-holiday staple 2023 movie starring Will Ferrell and directed by Jon Favreau, Elf the Musical first opened on Broadway during the 2010-2011 season with a book by Thomas Meehan and Bob Martin, with songs by Matthew Sklar and Chad Beguelin. It returned to New York for a 2012-2013 holiday run with a revised book. It had record-breaking holiday runs in the West End in 2022 and 2023.
For the frame, Elf surpassed the previous Marquis record held by Beetlejuice, which grossed $2,146,200 million the week ending January 8, 2023. Elf is set to run through January 5.
Other notable box office number for the 31st week of the 2024-2025 Broadway season included a strong first full week for All In: Comedy About Love, based on the short stories by Simon Rich, which added two shows compared with last week's five at the Hudson Theatre and grossed $1,327,148. Overall, All In was one of 10 shows to sell out for the frame, joined by Chicago, Hadestown, Hamilton, Oh, Mary!, Romeo & Juliet, Stereophonic, Suffs, The Outsiders and Wicked.
Gypsy, with Audra McDonald as Mama Rose under the direction of George C. Wolfe, saw $1,567,014 across three previews and five performances, down from the previous week's eight previews ($1,818,235).
Jonathan Spector's Eureka Day at the Samuel J. Friedman Theatre grossed $234,510 and has already extended its run two weeks to go through February 2.
All figures courtesy of The Broadway League. For complete box office listings, visit the League's website.