Shania Twain stars in a new commercial for Coffee-Mate, set to air during the 2025 Super Bowl, in which she plays a singing version of the oral organ to promote the brand's tasty -- and lickable -- cold foam creamers.
"There's so much involved with the tongue that a lot of people don't even realize, so it just made technical sense in a way, on a nerdy level," Twain, 59, tells PEOPLE exclusively of her involvement in the game day ad.
"But also, I think it is just very fun." she adds. "The fun of the cold foam and the dancing tongue was great."
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At the start of the commercial, a man can be seen adding cold foam creamer from Coffee-Mate to his beverage while sitting on a couch.
After taking a sip from the drink, the man wipes away a foamy slab of creamer from above his top lip with his tongue, which then sticks out from his mouth and exclaims, "Let's go tongues!"
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"I'm a dancing tongue and I like the taste of cold foam," the tongue "sings" as it dances back and forth in the man's mouth.
At the end of the ad, the man's friend watches on as the body part continues to sing and dance, before both spray cold foam creamer into their mouths.
Coffee-Mate's 2025 Super Bowl spot is soundtracked by "Gimme Cold Foam," a new track Twain crafted for her collaboration with the brand.
"The song itself is so catchy and fun and boppy," the "Up!" musician tells PEOPLE of the infectious tune, which will be available to purchase and stream later this month.
"It was just like the ultimate pop bop, and it felt like something I wanted to get into just for the fun of it," she continues, adding: "I had to get the feeling, get my tongue around it, I guess you could say."
"Gimme Cold Foam" will be released on Feb. 9, the same day of Super Bowl LIX -- where the Kansas City Chiefs will face off against the Philadelphia Eagles at the Caesars Superdome in New Orleans.