I like to be agreeable. I'm not really into rocking boats or stirring things up. If there is a flow to be found, I will usually be found going with it.

But today, one day after Trump v2.0 became official, I'm wondering if I should change my tune and say "no" more often. Already the world seems to be changing, and not in any way I'm comfortable with.

There has been a lot of talk about how Big Tech is embracing the wild and wacky world of misinformation in the new era of MAGA. Musk's malevolent makeover of X has proven to be prescient rather than puerile. Mark Zuckerberg is following suit by sending Meta's fact-checkers packing. Jeff Bezos first blocked the Washington Post from endorsing Kamala Harris and then dialed back diversity, equity and inclusion at Amazon to be better aligned with Trumpian sensibilities.

All these moves are driven purely by business motives. The Tech Broligarchs (the world's most exclusive white male club) are greasing the wheels for maximum profitability over the next four years for their respective empires. They are tripping over each other rushing to scatter rose petals at Trump's toes. When collectively those three are worth close to 1 trillion dollars - well, a dude has the right to protect his assets, doesn't he?

I don't think so. I'm not okay with any of this. As Big Tech primes the profitability pump by pandering to the new president, we are all going to pay a much bigger price. The erosion of social capital is going to be massive. And so, I feel the time has come to say when I don't agree with something.

We all somehow believe that free markets will eventually lead us to the best moral choice. And nothing could be further from the truth.

Nobel-Prize-winning economist Milt Friedman was wrong when he said, "an entity's greatest responsibility lies in the satisfaction of the shareholders." This doctrine has guided the corporate world for half a century now, towing along our western governments in its wake. The enshrining of profits as more important than social responsibility has led us inevitably to where we are now, where the personal worth of a handful of tech billionaires is judged as more important than the sustainability and fairness of our own society.

Normally, we would rely on our governments to put legislation in place that protects us from the worst instincts of big business. But yesterday, with the second swearing-in of Donald Trump as president, we saw that dynamic flipped on its head. For the next four years, the U.S. will have a sitting president who will be leading the way in the race to the bottom. Corporate America will be hard-pressed to keep up.

So, if big business is not looking out for us, and our government is looking the other way, who should we turn to? The answer, sadly: There's no one left but ourselves. If we don't agree with something -- if the world is going in a direction contrary to our own values -- we have to say something. We also have to do something, becoming a little more defiant.